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Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also going to accept slower shipping times for such products.
Source: Turntonetworks
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Consumers Read A Businesses Replies To Reviews
Not only do the majority of consumers check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Throughout The World
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews
Corresponding with your consumers builds their trust. Even something like responding to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Overall two thirds of companies have excellent and awesome rankings. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of customers, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a physician or a legal representative.
Young people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.
Reviews and score stats reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats show the basic popularity of a website can just presume when it pertains to trust.
Source: Review Trackers
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Earnings
Businesses that treat clients honorably usually flourish, review websites help make certain of that.
Source: Statuslabs
Customers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone