67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have a massive impact on their decision when clients have to select a service provider.

Source: DemandGenReport

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to select a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and score data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

74% Of Local Companies Have At Least 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Taking a look at online scores stats, we learnt that a business requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most credible source of suggestions. Online reviews normally carry the same weight as recommendations from loved ones.

Source: Brightlocal

Customers Could Invest 31% More With A Business That Has Great Reviews

Focus on this fact. The more detailed other users explain your product and services, the more cash you can charge and customer review stats reveal to us precisely how much more.

Source: Martech Zone

If A Company Deals With Issues Rapidly And Effectively, 95% Of Disappointed Customers Will Return To A Company

Clients don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Given that the vast majority of consumers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Clients Choose To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile web browser, consumers choose to read reviews on their cell phones.

Source: Statista

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying decisions.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of five users are likely to trust a local business.

Source: RevLocal

90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews All Over The World

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista