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A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat clients fairly generally succeed, review websites help make sure of that.
Source: Statuslabs
Most Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
72% Of Consumers Will Not Take Action Before They Read Some Reviews
Irrespective of how attractive your marketing is, you still need customer reviews. There is no way around it. Consumers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
If They Were Asked, 77% Of Customers Would Certainly Post A Review
More than a 35% would do it to notify others about their consumer experience and 24% would probably direct their review to the company itself.
Over a 26% would want to post a review to help other individuals with their choice making process.
Source: Podium
The Typical Review Length Has Gotten 65% Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews remain without a response. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
Reviews Published On Twitter Can Boost Revenues By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
98% Of Yelp's Browsers Bought From A Business They Discovered On The Site
Normally, 142 million customers visit Yelp every month. If you haven't declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
USA Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA consumers.
Source: Statista
Positive Reviews Encourage 68% Of Customers To Choose A Local Business
Because the vast bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as guidance from loved ones.
Source: Brightlocal