Only 6% Of Consumers Do Not Trust Customer Reviews At All

According to consumer review statistics, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics show a business's reputation doesn't impact just the customers. Prospective team members also look at ratings and read reviews.

Source: Deloitte

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews Across The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Clients Read A Businesses Responses To Reviews

Not only do a lot of consumers check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Due To The Fact That They Want To Acquire An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Check Out Review Websites.

Users come because they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

83% Of All Younger Consumers Were Invited To Give A Review Recently

Of those asked, 80% of consumers did post a review. Overall, businesses have asked 66% of all customers to give a review on their company.

Source: Brightlocal

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and rating data show people value the opinion of peers more than any other content.

Source: Collective Bias

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Given that the large majority of customers read reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If A Business Deals With Issues Quickly And Efficiently, 95% Of Disappointed Consumers Will Return To A Business

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there is absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Online Product Reviews About An Item Can Raise Its Conversion Rate By An Incredible 270%

User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Typically, 142 million customers visit Yelp on a monthly basis. This is as good a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal