Google Represents 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now understand why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are likely to rely on a local business.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

74 Percent Of Regional Companies Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online scores data, we learnt that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

The Average Review Word Count Has Become 65% Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a lawyer or a doctor.

Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

Just 6% Of Customers Don't Rely On Customer Reviews At All

According to client review stats, a tremendous 19% of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

73 Percent Of Consumers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Almost a third of customers say composed reviews are the only feature that makes them think the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Given that the vast bulk of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal