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64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read client reviews, agree that it increases their buying confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two thirds of companies have outstanding and great ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent boost.
Source: RevLocal
53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews remain without a response. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
Just 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to customer review stats, a whopping 19 percent of customers constantly trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to choose a legal representative or a doctor.
Young people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review statistics reveal the general appeal of a website can just presume when it comes to trust.
Source: Review Trackers
53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone