72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how eye-catching your marketing is, you still require client reviews. There's no way around it. Clients are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our buying decisions.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made quickly.

Online reviews are clearly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

83% Of Consumers Do Not Rely On Advertising

The standard channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads choose to take notice of consumers' suggestions online.

Source: Statuslabs

Google Represents 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most credible source of recommendations. Online reviews generally bring the exact same weight as guidance from friends and family.

Source: Brightlocal

73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the potential clients are searching for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

A Lot Of Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower score in fact helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

The Typical Review Word Count Has Become 65% Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

82 Percent Of Customers Go To Review Sites Because They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Services And Products.

Review websites are locations that customers go to get the truth about a business, service or item . Because they have actually already formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

70 Percent Of Customers Choose To Discover A Business Through Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra