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When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
89% Of Customers Want To Read Reviews On Their Cell Phones
Be it via an app or a mobile browser, clients prefer to read reviews on their cell phones.
Source: Statista
72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews
Regardless of how tempting your marketing is, you still require consumer reviews. There is no way around it. Customers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star score is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
70 Percent Of Customers Choose To Find Out About A Business Via Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs
US Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals read reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.
Source: Statista
77% Of Individuals Don't Trust Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
Since They Want To Purchase A Service Or A Product And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.
Users come since they have currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website
Normally, 142 million consumers visit Yelp every month. If you have not claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Just 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact use them.
Although we now know why customer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider