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More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger people know the worth of being informed. User-generated content has an indisputable impact on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. However, they understand the enormous effect user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
70% Of Customers Prefer To Learn About A Business Via Articles And Reviews, Rather Than Ads
Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users take notice of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and rating stats reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
83% Of Clients Do Not Trust Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to take notice of customers' recommendations online.
Source: Statuslabs
US Buyers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
When people check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA customers.
Source: Statista
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also affect our buying preferences.
According to social media reviews stats, Facebook impacts the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.
Source: RevLocal