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Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
72% Of Consumers Won't Take Action Before They Check Out Some Reviews
No matter how enticing your marketing is, you still need customer reviews. There's no way around it. Customers are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
Customers Might Spend 31 Percent More With A Business That Has Great Reviews
Pay attention to this fact. The better other users explain your service or product, the more money you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Posts, Rather Than Ads
Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
77% Of Customers Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would post a review to educate others about their consumer experience and 24% would probably direct their review to the business itself.
Over a 26% would be willing to submit a review to help other people with their choice making process.
Source: Podium
82% Of Consumers Visit Review Websites Because They Wish To Purchase A Service Or A Product And Want To Get The Facts About Business Services And Products.
Review sites are locations that customers go to get the facts about a business, service or item . Since they have already formed a buying decision, users come. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
98% Of Yelp's Browsers Bought From A Business They Discovered On The Website
Usually, 142 million consumers visit Yelp each month. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra