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90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Given that the large majority of customers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.
Source: Review Trackers
People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
83% Of Clients Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to take note of clients' recommendations online.
Source: Statuslabs
Online Product Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%
User review stats show the purchase possibility for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
The Majority Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.
Source: Brightlocal