Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users describe your services or product, the more cash you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a legal representative or a doctor.

Younger people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

77% Of Clients Would Likely Post A Review If They Were Asked

More than a 35% would post a review to notify others about their client encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still need client reviews. There's no other way around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

Since They Want To Purchase An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Websites.

Review sites are places that customers go to get the facts about a business, service or product . Users come because they have actually currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70 Percent Of Customers Choose To Find Out About A Business By Means Of Posts And Reviews, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two-thirds of businesses have great and awesome scores. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

A Lot Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating really helps your overall rating.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center