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60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and score data show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Shared On Twitter Can Improve Revenues By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
70% Of Customers Choose To Discover A Business Via Articles And Reviews, Instead Of Ads
Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.
Source: Review Trackers
73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the potential customers are searching for. Nearly a third of consumers state composed reviews are the only function that makes them think the sites' reviews are useful and appropriate.
Source: Fan and Fuel
30% Of Clients Feel Favorable To A Business Which Answers Online Reviews
Communicating with your consumers creates trust. Even something easy like reacting to their comments and reviews can make them feel valued.
As you might expect, clients who feel this way are going to spend more cash with a company.
Source: Statuslabs
Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase possibility for a product with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
More Than Half Of Consumers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews normally bring the very same weight as recommendations from loved ones.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US consumers consider reviews as 'extremely influential'.
To illustrate the importance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such products.
Source: Turntonetworks
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
Only 6 Percent Of Customers Do Not Trust Client Reviews At All
According to customer review statistics, a massive 19% of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista