63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general appeal of a site can just go so far.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'very influential'.

To show the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get a clear view of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation doesn't affect just the consumers. Prospective employees likewise take a look at scores and read reviews.

Source: Deloitte

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your clients develops trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

15 Percent Of People Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of potential customers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

Reviews Shared On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made quickly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some negative reviews.

Source: Capterra