The Average Review Word Count Has Become 65% Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

More Than Half Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Rating

This stat is one of numerous that highlight the value of online scores. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more vital than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for companies with a best five star score.

Source: Brightlocal

89% Of Shoppers Choose To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, individuals prefer to read reviews on their phones.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous effect user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase probability for an item with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'extremely influential'.

To show the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Clients Would Submit A Review If They Were Asked

More than a 35% would submit a review to notify others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium

Over Half Of Individuals Aged 25-34 Published Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of prospective customers won't even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Practically a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are useful and pertinent.

Source: Fan and Fuel