53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get a clear view of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

The Majority Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score actually helps your overall rating.

According to client rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

More Than Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Score

This stat is among many that highlight the importance of online rankings. Now that news of customer fulfillment travels this fast, keeping your customers happy is more crucial than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for organizations with a perfect five star score.

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

15% Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of possible consumers will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Considering that the huge majority of customers check out reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Clients Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust advertisements select to take note of clients' recommendations online.

Source: Statuslabs

The Average Review Length Has Become 65% Much Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

89% Of Customers Review A Companies Replies To Reviews

Not only do many shoppers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Consumers Prefer To Find Out About A Business Through Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

77% Of Consumers Would Post A Review If They Were Asked

More than a 35% would post a review to notify others about their customer experience and 24% would rather direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and rating data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

89% Of Buyers Choose To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, clients prefer to read reviews on their phones.

Source: Statista

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have a massive impact on their decision when consumers have to pick a service provider.

Source: DemandGenReport