54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

People Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Reviews Posted On Twitter Can Help Boost Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still need customer reviews. There is no other way around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

83% Of Clients Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements choose to take note of consumers' recommendations online.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Submit A Review

More than a 35% would leave a review to inform others about their customer experience and 24% would likely direct their review to the business itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews go on without a reaction. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats reveal the basic appeal of a website can only presume when it comes to trust.

Source: Review Trackers

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

If A Business Manages To Resolve Problems Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Return To A Company

Clients do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

89% Of Individuals Like To Read Reviews On Their Mobile Phones

Be it through an app or a mobile internet browser, everyday people prefer to read reviews on their cell phones.

Source: Statista

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Overall two thirds of companies have excellent and outstanding rankings. Only 5% of companies have a score below three stars.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Company

This stat is one of numerous that illustrate the significance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your clients delighted is more important than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for companies with an ideal five star ranking.

Source: Brightlocal