If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still require client reviews. There's no skirting around it. Consumers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a doctor or an attorney.

Young people (age 18-35) are much more inclined to work with an expert based upon online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

89% Of Shoppers Like To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, people today prefer to read reviews on their phones.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

73% Of Customers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Client reviews make the stats appear more authentic which is what the potential consumers are searching for. Practically a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying preferences.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics expose that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

Reviews Published On Twitter Can Increase Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get an idea of how business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat clients fairly usually flourish, review sites help ensure of that.

Source: Statuslabs

90% Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your consumers establishes trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are ready to spend more cash with a company.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

When consumers have to select a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport