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49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
70% Of Customers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Ads
Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
American Shoppers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
When people read reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.
Source: Statista
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews go on without a reply. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews generally carry the exact same weight as recommendations from family and friends.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some negative reviews.
Source: Capterra
77% Of Users Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an unassailable influence on customers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies really utilize them.
Although we now know why client reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
Reviews Posted On Twitter Can Grow Online Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
89% Of Individuals Choose To Read Reviews On Their Cell Phones
Be it via an app or a mobile browser, customers choose to read reviews on their mobile phones.
Source: Statista