53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.

Source: Review Trackers

83% Of All Younger Shoppers Were Asked To Leave A Review Recently

Of those asked, 80% of customers did give a review. Overall, companies have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

89% Of Customers Review A Businesses Responses To Reviews

Not only do most shoppers read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those very same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have excellent and awesome ratings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Consumers Might Invest 31% More With A Business That Has Great Reviews

Take notice of this fact. The more detailed other users describe your product and services, the more cash you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When customers have to pick a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

77% Of Consumers Would Most Likely Submit A Review If They Were Asked

More than a 35% would submit a review to educate others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

82% Of Customers Check Out Review Websites Because They Wish To Purchase A Product Or A Service And Want To Get The Facts About The Businesses Product Or Services.

Review websites are locations that customers go to get the truth about a product, business or service . Users come since they have actually already formed a buying decision. The majority of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact use them.

Although we now understand why consumer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores stats, we found out that a company needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

83% Of Customers Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads pick to pay attention to consumers' recommendations online.

Source: Statuslabs