64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

Over Half Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your consumers creates trust. Even something as basic as responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

89% Of Customers Want To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, people today choose to read reviews on their cell phones.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those very same clients are also ready to accept slower shipping times for such products.

Source: Turntonetworks

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Typically, 142 million customers go to Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Generally two thirds of businesses have excellent and great ratings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now know why consumer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

Reviews Posted On Twitter Can Improve Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

77% Of Consumers Would Likely Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their customer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

70 Percent Of Customers Prefer To Discover A Business By Means Of Short Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs