90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

15% Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of possible consumers won't even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and rating data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

30% Of Clients Feel Favorable To A Company Which Answers Online Reviews

Staying connected with your consumers develops trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to spend more money with a company.

Source: Statuslabs

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get a clear view of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70% Of Consumers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

89% Of Consumers Read A Companies Reactions To Reviews

Not only do many shoppers check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers