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Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
98% Of Yelp's Visitors Purchased From A Business They Found On The Site
Usually, 142 million consumers check out Yelp every month. This is as excellent a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
95% Of Unhappy Consumers Will Go Back To A Business If A Business Takes Care Of Problems Quickly And Effectively
Clients do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat clients honorably typically flourish, review sites help make sure of that.
Source: Statuslabs
Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing choices are made quickly.
Online reviews are clearly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
More Than Half Of Clients Aged 25-34 Wrote Reviews
According to Statista, the younger generations are purportedly the more opinionated ones.
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
30% Of Customers Feel Positive About A Company Which Answers Online Reviews
Keeping in touch with your customers establishes trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.
As you may expect, customers who feel this way are happy to spend more cash with a company.
Source: Statuslabs
15% Of People Don't Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of potential consumers won't even think about working with a business they can't discover opinions about.
Source: Statuslabs
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an unassailable influence on consumers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews typically bring the exact same weight as suggestions from loved ones.
Source: Brightlocal