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88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Positive Reviews Motivate 68% Of Customers To Choose Local Businesses
Because the large majority of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Product Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270%
User review statistics show the purchase possibility for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
70% Of Customers Prefer To Learn About A Business Via Reviews And Articles, Rather Than Ads
Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
67% Of Consumers Admit Reviews Are A "Very Important" Factor When Selecting A Solution Provider
When consumers have to select a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats show the basic appeal of a website can just go so far when it concerns trust.
Source: Review Trackers
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
US Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA clients.
Source: Statista
Reviews Posted On Twitter Can Grow Revenues By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat customers honorably generally prosper, review sites help ensure of that.
Source: Statuslabs
72% Of Clients Will Not Take Action Before They Check Out Some Reviews
No matter how captivating your marketing is, you still require customer reviews. There is no other way around it. Customers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine