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73 Percent Of Customers Believe Client Reviews Are More Vital Than Star And Number Ratings
Online review data make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the potential customers are searching for. Nearly a third of consumers say composed reviews are the only function that makes them think the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
83 Percent Of Consumers Do Not Trust Advertising
The standard channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to take note of consumers' recommendations online.
Source: Statuslabs
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online rankings data, we found out that a company needs to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review statistics reveal the general popularity of a site can only go so far when it concerns trust.
Source: Review Trackers
30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your clients builds their trust. Even something like reacting to their reviews and remarks can make them feel appreciated.
As you might expect, clients who feel this way are ready to spend more money with a company.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other people, you quickly choose one that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
When consumers need to choose a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All
According to customer review stats, a tremendous 19% of consumers constantly rely on online reviews and never ever a purchase without reading reviews initially.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra