Customers Might Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

If A Company Handles Issues Quickly And Effectively, 95% Of Unhappy Consumers Will Return To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and score statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

A Lot Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score in fact helps your overall score.

According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews stay without a response. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Corresponding with your customers creates trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

89% Of Customers Read A Businesses Responses To Reviews

Not only do most individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal