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91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Staying connected with your clients builds their trust. Even something like responding to their reviews and comments can make them feel valued.
As you may expect, clients who feel this way are going to invest more money with a company.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Google Represents 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Over Half Of Customers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista
Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Because the huge bulk of consumers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If A Company Manages To Solve Problems Rapidly And Effectively, 95% Of Dissatisfied Clients Will Go Back To A Business
Consumers don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Typically two-thirds of companies have good and awesome ratings. Only 5% of companies have a score listed below 3 stars.
Source: Brightlocal
89% Of Customers Review A Businesses Reactions To Reviews
Not only do most shoppers read the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal