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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
74 Percent Of Regional Companies Have At Least 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online ratings data, we learnt that a business needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
USA Buyers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA customers.
Source: Statista
70% Of Consumers Choose To Learn About A Business Through Reviews And Articles, Rather Than Advertisements
Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews All Over The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
72% Of Clients Won't Take Action Unless They Check Out Some Reviews
Irrespective of how appealing your marketing is, you still require client reviews. There is no other way around it. Clients are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
Clients Could Invest 31% More With A Business That Has Terrific Reviews
Pay attention to this statistic. The better other users explain your services or product, the more cash you can charge and customer review statistics show us exactly just how much more.
Source: Martech Zone
Online Item Reviews About A Product Can Improve Its Conversion Rate By An Incredible 270 Percent
User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics show that 63% of customer reviews go on without a response. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Considering that the vast bulk of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61% Of Local Businesses Have An Average Score Of 4 To 5 Stars
Generally two thirds of businesses have excellent and outstanding rankings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal