70% Of Customers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews generally bring the exact same weight as guidance from loved ones.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Because the large bulk of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Google Represents 57.5% Of All Reviews All Over The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally 2 out of 3 companies have excellent and great rankings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the would-be customers are trying to find. Nearly a 3rd of consumers state written reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Customers Could Spend 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users describe your service or product, the more cash you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

83% Of Clients Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads choose to take note of clients' suggestions online.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal