30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your consumers creates trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online ratings data, we learnt that a company requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

70 Percent Of Consumers Prefer To Discover A Business By Means Of Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

89% Of Individuals Want To Read Reviews On Their Smartphones

Be it via an app or a mobile web browser, everyday people choose to read reviews on their phones.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Because They Want To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Products And Services, 82% Of Customers Go To Review Sites.

Review websites are places that customers go to get the truth about a service, product or business. Users come because they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Because the large bulk of consumers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses really utilize them.

Although we now know why consumer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Reviews Shared On Twitter Can Increase Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read many more reviews to get an idea of how the business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge impact user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be clients are searching for. Almost a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the exact same weight as suggestions from friends and family.

Source: Brightlocal