One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated material has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

Since They Want To Buy A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Go To Review Websites.

Users come since they have already formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

Most Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a website can just presume when it comes to trust.

Source: Review Trackers

73 Percent Of Consumers Think Client Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more authentic which is what the potential consumers are searching for. Nearly a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are useful and pertinent.

Source: Fan and Fuel

Consumers Might Invest 31 Percent More With A Business That Has Great Reviews

Take note of this statistic. The more detailed other users explain your service or product, the more money you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most credible source of recommendations. Online reviews normally bring the very same weight as advice from friends and family.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose an attorney or a doctor.

Young people (age 18-35) are a lot more likely to work with a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out much more reviews to get an idea of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz