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53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
More Than Half Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Score
This stat is among numerous that highlight the significance of online scores. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.
57% of customers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11% looked just for businesses with a best five star score.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a lawyer or a physician.
Young people (age 18-35) are much more likely to employ an expert based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
Google Represents 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If They Were Asked, 77% Of Clients Would Submit A Review
More than a 35% would submit a review to inform others about their client experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to submit a review to help other individuals with their choice making process.
Source: Podium
A Lot Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Because They Desire To Buy A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.
Review websites are locations that people go to get the truth about a business, service or item . Users come because they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
Over Half Of Individuals Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
95% Of Unsatisfied Consumers Will Go Back To A Company If A Business Deals With Issues Quickly And Efficiently
Consumers don't anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.
Source: Capterra
Just 6% Of Customers Don't Trust Client Reviews At All
According to customer review stats, a whopping 19% of customers always trust online reviews and never a make a purchase without checking out reviews initially.
Source: Statista
60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
86 Percent Of Customers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a negative or average one.
Source: Brightlocal