Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Since the large majority of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Clients Aged 25-34 Published Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

95% Of Unsatisfied Customers Will Go Back To A Business If A Business Deals With Issues Rapidly And Efficiently

Consumers don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Only 6 Percent Of Customers Do Not Trust Client Reviews At All

According to customer review data, a whopping 19 percent of customers always trust online reviews and never ever a buy without reading reviews initially.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

American Buyers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how attractive your marketing is, you still require consumer reviews. There is no way around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers visit Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now understand why client reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Average Review Length Has Become 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the basic appeal of a website can just presume when it concerns trust.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would submit a review to advise others about their client encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the huge impact user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and score stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Google Represents 57.5% Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers