Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on customers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact make use of them.

Although we now understand why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews go on without a response. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Given that the large majority of customers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Just 6% Of Customers Do Not Trust Client Reviews At All

According to client review data, a massive 19 percent of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings data, we learnt that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

89% Of Shoppers Prefer To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, consumers choose to read reviews on their mobile devices.

Source: Statista

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the prospective consumers are searching for. Almost a third of customers say composed reviews are the only function that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the very same weight as advice from friends and family.

Source: Brightlocal