74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online scores statistics, we discovered that a business requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

Reviews have a massive effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your customers establishes trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

Reviews Published On Twitter Can Help Boost Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact use them.

Although we now understand why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.

Source: Review Trackers

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a physician or a legal representative.

Young people (age 18-35) are a lot more likely to work with an expert based on online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and ranking statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz