Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online scores data, we learnt that a company needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Usually, 142 million customers check out Yelp on a monthly basis. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal

89% Of Shoppers Choose To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, everyday people choose to read reviews on their smart phones.

Source: Statista

If They Were Asked, 77% Of Clients Would Submit A Review

More than a 35% would post a review to educate others about their client experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

American Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.

Source: Statista

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

At this present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

83% Of All Younger Buyers Were Invited To Leave A Review Recently

Of those invited, 80% of clients did leave a review. In general, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Company

This stat is among lots of that illustrate the value of online ratings. Now that news of consumer satisfaction travels this quick, keeping your customers pleased is more important than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for companies with an ideal five star ranking.

Source: Brightlocal