70 Percent Of Consumers Choose To Learn About A Business By Means Of Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous impact user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

The Average Review Length Has Gotten 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really utilize them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

15% Of People Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of possible consumers won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone