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61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Generally two-thirds of companies have outstanding and awesome ratings. Just 5% of companies have a score below 3 stars.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Across The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
77% Of Customers Would Definitely Submit A Review If They Were Asked
More than a 35% would leave a review to notify others about their client experience and 24% would rather direct their review to the company itself.
Over a 26% would want to give a review to help other people with their decision making process.
Source: Podium
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
89% Of Consumers Browse A Businesses Responses To Reviews
Not only do many clients check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
15% Of People Don't Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15 percent of potential customers won't even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
More Than Half Of People Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
95% Of Disappointed Consumers Will Return To A Company If A Business Manages To Fix Issues Quickly And Effectively
Customers don't expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
89% Of Consumers Prefer To Read Reviews Using Their Cell Phones
Be it via an app or a mobile web browser, people today prefer to read reviews on their cell phones.
Source: Statista
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista