Google Represents 57.5% Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73% Of Customers Think Client Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential consumers are looking for. Nearly a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

If A Business Makes An Effort To Fix Issues Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Company

Consumers don't expect you to be perfect. They do anticipate you to fix things when they go wrong. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a lawyer or a physician.

Younger people (age 18-35) are even more likely to hire an expert based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing consumers see. Still, users focus on other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70 Percent Of Customers Prefer To Find Out About A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When clients need to choose a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Customers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US buyers consider reviews as 'incredibly influential'.

To show the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings stats, we found out that a company requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

83% Of Customers Do Not Trust Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust ads select to take note of consumers' recommendations online.

Source: Statuslabs

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Company

This stat is one of many that show the significance of online scores. Now that news of client fulfillment travels this fast, keeping your clients pleased is more important than ever.

57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with a best five star score.

Source: Brightlocal