88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation doesn't impact simply the consumers. Prospective employees likewise look at scores and read reviews.

Source: Deloitte

Reviews Shared On Twitter Can Increase Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

72% Of Consumers Will Not Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still require customer reviews. There's no skirting around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Take note of this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

People Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Over Half Of Customers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Given that the huge majority of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an unassailable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out much more reviews to get a clear view of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

83% Of All Younger Clients Were Invited To Submit A Review Recently

Of those invited, 80% of clients did submit a review. Overall, businesses have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone