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88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
70 Percent Of Customers Prefer To Find Out About A Business By Means Of Posts And Reviews, Rather Than Ads
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying decisions are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have an enormous influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44% increase.
Source: RevLocal
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also influence our buying decisions.
According to social reviews data, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business.
Source: RevLocal
60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and rating data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat consumers fairly typically succeed, review sites help make certain of that.
Source: Statuslabs
89% Of Individuals Choose To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile browser, people today prefer to read reviews on their mobile phones.
Source: Statista
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated material has an indisputable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
72 Percent Of Clients Will Not Take Action Before They Read Some Reviews
Regardless of how tempting your marketing is, you still require consumer reviews. There's no way around it. Clients are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the basic appeal of a website can just go so far.
Source: Review Trackers