83% Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads pick to take note of clients' suggestions online.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Since the vast majority of customers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats show the basic appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Software Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need client reviews. There's no way around it. Consumers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics show a company's reputation does not affect simply the customers. Prospective employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the enormous impact user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

83% Of All Young Buyers Were Asked To Post A Review Recently

Of those asked, 80% of customers did leave a review. Overall, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews stay without a reaction. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings data, we discovered that a business needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal