Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective clients are looking for. Almost a third of customers say written reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

95% Of Dissatisfied Customers Will Return To A Business If A Business Manages To Solve Issues Quickly And Efficiently

Customers don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Customers Like To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, folks choose to read reviews on their mobile phones.

Source: Statista

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two-thirds of businesses have exceptional and good ratings. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying choices are made rapidly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

American Buyers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

98% Of Yelp's Visitors Bought From A Business They Found On The Site

Generally, 142 million customers visit Yelp each month. This is as great a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

15% Of Customers Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of possible clients will not even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Worldwide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal