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88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
77% Of Customers Would Definitely Submit A Review If They Were Asked
More than a 35% would leave a review to inform others about their client experience and 24% would definitely direct their review to the business itself.
Over a 26% would want to give a review to help other people with their decision making process.
Source: Podium
70 Percent Of Consumers Choose To Discover A Business Via Reviews And Articles, Rather Than Ads
Ads are all well and good, but it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
No matter how alluring your marketing is, you still require client reviews. There's no skirting around it. Consumers are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
74 Percent Of Regional Companies Have At Least One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online ratings data, we found out that a company needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
89% Of Customers Review A Companies Responses To Reviews
Not only do the majority of individuals read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose an attorney or a doctor.
Young people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat clients fairly typically prosper, review sites help make sure of that.
Source: Statuslabs
15 Percent Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of possible customers won't even consider doing business with a business they can't find viewpoints about.
Source: Statuslabs
Reviews Shared On Twitter Can Improve Online Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about first impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
Over Half Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista
89% Of Customers Like To Read Reviews On Their Smartphones
Be it through an app or a mobile web browser, individuals prefer to read reviews on their mobile phones.
Source: Statista
Online Item Reviews About A Product Can Increase Its Conversion Rate By An Unprecedented 270 Percent
User review stats reveal the purchase likelihood for a product with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.
Source: Capterra