54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management statistics show a business's reputation doesn't impact simply the customers. Prospective team members also look at rankings and read reviews.

Source: Deloitte

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Software Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

74% Of Regional Businesses Have At Least One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings stats, we discovered that a company needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Reviews Posted On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get an idea of how business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

The Majority Of Clients Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and score data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our buying preferences.

According to social media reviews stats, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to trust a local business.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews stay without a response. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

Customers Could Spend 31% More With A Business That Has Great Reviews

Take notice of this fact. The better other users explain your product or service, the more cash you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing choices are made rapidly.

Online reviews are clearly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone