Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

If A Business Deals With Issues Quickly And Efficiently, 95% Of Unsatisfied Consumers Will Go Back To A Business

Consumers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get a better idea of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

70% Of Consumers Choose To Learn About A Business By Means Of Posts And Reviews, Rather Than Ads

Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Since the vast bulk of consumers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Customers Read A Companies Responses To Reviews

Not only do a lot of clients check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics reveal the basic popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

Most Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

83% Of All Younger Buyers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did give a review. In general, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

90% Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone