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The Typical Review Length Has Gotten 65% Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers
24% of US buyers consider reviews as 'very influential'.
To highlight the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
American Buyers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Considering that the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal
67% Of Consumers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have an enormous effect on their decision when clients have to pick a service provider.
Source: DemandGenReport
89% Of Customers Prefer To Read Reviews On Their Cell Phones
Be it via an app or a mobile internet browser, everyday people prefer to read reviews on their mobile phones.
Source: Statista
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management statistics indicate a business's reputation does not impact just the clients. Prospective team members likewise look at ratings and take a look at reviews.
Source: Deloitte
Reviews Shared On Twitter Can Help Boost Revenues By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated content has an unassailable effect on customers.
They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista