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54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star score is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Corresponding with your clients builds their trust. Even something as simple as responding to their reviews and comments can make them feel valued.
As you might anticipate, clients who feel this way are going to spend more cash with a business.
Source: Statuslabs
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated content has an unassailable effect on customers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'really frequently'.
Source: Trust You
60% Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and ranking stats show people value the opinion of peers more than any other material.
Source: Collective Bias
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.
Source: Review Trackers
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Revenue
Businesses that treat customers honorably generally flourish, review websites help ensure of that.
Source: Statuslabs
73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear people aren't pleased with scores alone.
Client reviews make the statistics appear more authentic which is what the potential consumers are searching for. Nearly a third of customers state written reviews are the only function that makes them believe the sites' reviews are useful and pertinent.
Source: Fan and Fuel
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies actually use them.
Although we now understand why customer reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying decisions are made quickly.
Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
72% Of Customers Will Not Take Action Before They Read Some Reviews
Irrespective of how appealing your marketing is, you still need client reviews. There is no skirting around it. Consumers are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine