Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social reviews data, Facebook impacts the majority of users' purchase choices.

Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get a better idea of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other people, you quickly choose one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Keeping in touch with your customers develops trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Generally, 142 million customers check out Yelp on a monthly basis. This is as great a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the prospective consumers are looking for. Nearly a 3rd of customers say written reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an indisputable impact on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a site can just go so far when it concerns trust.

Source: Review Trackers