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82 Percent Of Consumers Check Out Review Sites Since They Want To Purchase A Product Or A Service And Want To Get The Truth About Business Products And Services.
Review sites are places that customers go to get the truth about a service, item or business. Because they have already formed a purchase decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Many Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score really helps your overall score.
According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most credible source of suggestions. Online reviews generally carry the same weight as suggestions from family and friends.
Source: Brightlocal
Reviews Posted On Twitter Can Grow Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
77% Of Users Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same consumers are also going to accept slower shipping times for such items.
Source: Turntonetworks
Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a negative or average one.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Over Half Of Customers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made quickly.
Online reviews are certainly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone